Why conversion tracking is more important than getting more traffic
Many webmasters focus on getting more traffic to their websites. While getting visitors is very important, it is much more important to increase the conversion rate of your website.
The conversion rate of your website is the ratio of sales to visitors to your website. If your website gets 30,000 visitors per month and 300 of these visitors purchase something from your website then your conversion rate is 1/100 or 1%.
Scenario 1: Increase your sales by getting more traffic
For example, you could use IBP to improve the search engine rankings of your website to get more visitors. Or you could run ads on Google AdWords to get 500 additional visitors per day.
That would be 15,000 additional visitors per month and a traffic increase of 50%. You have to invest a lot of time and money to get 50% more traffic. Is it worth it?
Let's say that you sell a product that costs $50. Before increasing the traffic to your website, you had 300 sales per month = $15,000.
Now that you have 15,000 additional visitors per month, you'll make an additional $7,500 per month (Your conversion rate is 1%. This means 150 of the 15,000 new visitors will buy the $50 product from you).
This means you'll earn a total of $22,500 after getting more traffic to your website.
That's not bad. However, depending on how you got that extra traffic (pay per click, search engine optimization, ads, etc.) you had to pay a lot to get these additional sales.
Scenario 2: Increase your sales by improving your conversion rate
On the Internet, you'll find many articles that explain how to increase the conversion rate of websites. You have to tweak some web page elements, you have to write good copy, your website must be clean, visitors must be able to immediately see the benefits, etc.
After some tests, your conversion rate might go up to 3%. Depending on how your website looked before, this is not hard to do.
Although you still have just 30,000 visitors per month you now make a total of $45,000 per month.
Your new conversion rate is 3%. This means 900 of the 30,000 visitors will buy the $50 product from you. And you don't have to pay for traffic to get these additional sales.
Do you want $22,500 or $45,000?
It's much easier to increase your conversion rate than to increase your traffic. You can quickly change the contents of your web page and you can quickly test different options on your web pages.
Increase your traffic and you'll earn $22,500. Increase your conversion rate and you'll earn $45,000. To increase the conversion rate of your web pages, you just have to spend some time to learn and to tweak your web pages.
That's where AxROI comes in. AxROI tells you how many of your visitors buy something on your website and how much they spend on your website.
If you use AxROI with different landing pages you can quickly find the web page on your website that delivers the highest conversion rate.
Order AxROI now and improve your bottom line. It's 100% risk-free!
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AxROI is a one-time purchase. There are no monthly fees and no additional fees for many visitors. You just pay once and then you can use it as long and for as many visitors as you want.
